Facts and figures are forgotten. Stories are retold. -Jeffrey Gitomer
If youre mathematically oriented then MAYBE youll remember the charts and graphs someone shows you in a presentation. And sometimes charts and graphs are really necessary to get to the specifics, but the real power of persuasion in presentation is the story.
Not long ago, I used to believe I wasnt very good at telling stories. It wasnt a shyness on my part or esteem issues, but I didnt really understand that my stories were actual stories, that my stories were the real deal, the lifeblood of persuasion.
We all have stories. It might not be the most obvious story, but something tangential to your life. . . maybe your grandparents struggle, or a triumph over adversity or something very simple. If you are a financial adviser maybe your story is about how your family struggled financially when you were young. Or for Realtors, maybe its about how you changed lives when you found the perfect home for a client.
Battlestar Galactica | Star Trek | Persuasive Science Fiction ::
If we parse the 257 Star Trek episodes from the Roddenberry era, we will discover that persuasive storytelling components appear repeatedly across the
http://www.trekology.com/star-trek/parsing-star-trek/HOME |
Five Elements of Persuasion | home::
In The Elements of Persuasion, master storytellers Dickman and Maxwell teach you how to tell stories too. They show you how storytelling relates to every
http://5elementsofpersuasion.com/HOME |
The first object in storytelling is to get your listener to agree with you. When that happens, persuasion inevitably follows.
Storytelling::
When a story itself is persuasive, the listener or reader must infer the arguments and case implied by that story. Because the persuasion in storytelling is
http://home.tiac.net/~wroger/Storytelling.htmHOME |
The most important aspect of your story is the point. Whats the point? Weve all been on the receiving end of endless speeches about someones troubles or conflicts that had no resolution, no ultimate reason except to blather on. These are NOT the kinds of stories we want to tell our prospects or clients.
Our stories have to have a similarity to the situation to which were presenting, as well as the important aspects of The Heros Journey. (If youre not familiar with The Heros Journey by Joseph Campbell, become familiar with it. It is the single most important work on archetypes and stories starting pulling from sources back to the dawn of time, and has had profound impact on my teachings and learnings, as well as the teachings and learnings of millions of others.)
Stories dont have to start at the beginning. Theres usually a lot of fluff, wasted words, at the beginning. A writing teacher I knew had a general rule that the first paragraph or two of a story was entirely dispensable. By starting in the middle or mid-sentence even, the audience is compelled to listen. They want to know what they missed.
You can also start out with the point of the story and work backwards. The point is what you want to teach, so its important to make it completely clear.
One of my coaching club students reverse engineers his stories. The first thing he determines is the outcome. Then he works back through the heros journey to the point of beginning.
Ultimately, to write it out, you have to begin by beginning. Write, write, write. Once its written, read it out loud. Then as you read, youll see where it needs to be edited.
Pre-Article:Invest in Real Estate And Create Capital By Flipping A House For Cash
Next-Article:Try An Unusual Weight Loss Tip
|
Storytelling Persuasion